Francisco Garza Martinez — Senior Copywriter

Copywriter

May 2023 — Mar 2026

Mott & Bow · New York (Remote)

Grew weekly email revenue from $40–50K to $70–100K USD through strategic campaign copy, automated flows, and A/B optimization.
Defined and owned the brand voice across all email touchpoints, crafting a premium tone that reinforced customer loyalty.
Launched the loyalty program end-to-end: landing page, full email flow (welcome, renewal, cancellation, payment failure), and all UX copy.
Wrote and optimized 40 collection pages and 50+ blog entries with SEO, GEO, and cross-selling strategies. Restructured content for LLM indexing.
Ran continuous A/B testing on subject lines, copy angles, and campaign structure to refine strategy quarter over quarter.

Copywriter

Oct 2021 — Nov 2022

Drive Hackers · Monterrey, MX

Created content calendars and campaigns for SMB clients: blog posts, emails, social ads, ebooks, and scripts.
Collaborated cross-functionally on new content initiatives and lead generation strategies.

Project Manager, Strategic Communications

Mar 2021 — Aug 2022

Xignux · Monterrey, MX

Designed a Strategic Communication Plan spanning 5 subsidiary companies.
Led internal IT communications, translating technical content into clear, accessible copy.

Creative Writing Teacher

Feb 2021 — Jan 2022

Universidad Autónoma de Nuevo León · Monterrey, MX

Accelerated Development Professional

Jul 2018 — Feb 2020

Metalsa / Grupo Proeza · Monterrey, MX

Rotational program: 4 projects across finance, corporate development, and strategic planning.
Identified 2 new market opportunities subsequently taken into development by the company.

Francisco Garza
Martinez